Aespa: A New Sound in Kpop
Aespa, under SM Entertainment, burst onto the K-pop scene in 2020 during the COVID 19 pandemic with their innovative concept of blending real-life members and virtual avatars. Their debut single “Black Mamba” set the stage for a new era of K-pop, while follow-up tracks like “Next Level”catapulted them into the global spotlight. In fact, “Next Level” became so addictive that it was temporarily banned in Korea during student exams, as schools and parents worried it would distract students from their studies due to its viral popularity. With futuristic aesthetics and genre-bending music, Aespa quickly became one of K-pop's most talked-about acts.
A key moment in their rise was their performance at Coachella 2022, where they showcased their hits to a diverse audience. As the only K-pop group on the lineup, Aespa stunned with their stage presence, cementing their global influence. Their performance of songs like “Savage” and “Black Mamba” highlighted their powerful vocals and bold choreography, wowing both longtime fans and festival-goers unfamiliar with K-pop.